The term safari originates from the Arabic word safara, which means ‘a journey’.

Having made its way to East Africa with early explorers, the word was adapted to the Swahili verb kusafiri – ‘to travel’ and is said to have been introduced to the English language by the legendary Ernest Hemingway who himself had a great love for Africa.

Today the very word speaks of romance and a deep love for Africa and the game that traverse the wild. The fragility of the earth and the need for sustainable practices, the support of conservation and community projects, a focus on the things that matter. All which form part of the ethos of the work that we do as an African safari is more than something you tick off your bucket list, it’s a privilege.

Be Touched by Africa.